Nickelodeon is committed to inspiring kids and families to lead more active and healthy lives. Its Worldwide Day of Play celebrates a well-rounded lifestyle centered on nutrition, activity, and balance, and is designed to call attention to the need for kids and families to make healthy choices. On the annual Worldwide Day of Play, which the company has championed for eight years as part of the Big Help Effort, Nickelodeon's TV channels and websites go completely "dark" between 12 noon and 3 pm, encouraging kids to play and demonstrating the importance of addressing childhood obesity. For the first time, in 2011, Nickelodeon brought Worldwide Day of Play to Washington, D.C., for a giant field day in collaboration with First Lade Michelle Obama's Let's Move campaign, the Presidents COuncil on Fitness, Sports and Nutrition and the National Park Service. More than 55,000 people were in attendance, including the First Family. Fifty sports and recreation partners participated, including Nick stars from the hit shows iCarly, Victorious, and Big Time Rush.
Online findings reveal that kids have completed more than 3,300,000 health and wellness actions, and since June 2011, more than 117,000 kids have started the Presidential Active Lifestyle Award Challenge.