During Superstorm Sandy JetBlue partnered with Red Cross to match $50,000 in customer donations. Customers earn 6 TrueBlue points for every $1 donated. JetBlue sponsored 14 food trucks in lower Manhattan and the Rockaways. Worked with Borough Presidents office to assess community needs and response. Providing basic water, drinks and JetBlue Eat Up Boxes and 2 food carts. AmeriCares and Feed America to recieve in-kind of 100,000 TrueBlue travel points for responder teams and donation of $5,000.