Young African-American women who get breast cancer are far more likely than other afflicted women to have a particularly aggressive and lethal form of the disease. As a result, twice as many African-American women who have breast cancer die from it than white women, even though fewer African-American women get the disease. And of all the media attention given to the disease during October, which is National Breast Cancer Awareness Month, only a small percentage focuses on women of color. In response, to these facts, BET developed the BET Goes Pink campaign to bring attention to the incidence of breast cancer among African-American women ages 18-35, educate its audience about the disease and empower them to take action with the ultimate goal of reducing the number of breast cancer diagnoses.
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